From Japan to South Korea: Chiikawa’s Unexpected Box-Office Success -

A Japanese animated film featuring some of the country’s most recognisable cute characters has become a notable box-office success in South Korea.

Chiikawa the Movie: The Secret of the Mermaid Island topped South Korea’s weekend box office for four consecutive weeks following its September 30 release.

According to the Korean Film Council, the film attracted 221,657 moviegoers between October 30 and November 1, taking its cumulative admissions to approximately 2.58 million.

From social-media manga to international franchise

Created by Japanese illustrator Nagano, Chiikawa began as a social-media manga before expanding into animation, books and merchandise.

The stories follow Chiikawa, Hachiware and Usagi through everyday adventures that combine humour, friendship and occasional challenges.

Why audiences connect with Chiikawa

Part of the franchise’s appeal lies in the contrast between its adorable character designs and the difficulties its characters encounter.

Its relatable themes have helped it build a following beyond Japan. In South Korea, its popularity is visible through:

– Merchandise and character collaborations.

– Promotional events and pop-up experiences.

– An established local fan community.

– Strong attendance for its latest animated film.

A Japanese phenomenon finds a wider audience

The film’s sustained theatrical run is another milestone for the franchise. Its performance demonstrates how a character phenomenon that began as a Japanese social-media manga has found a substantial audience in another major Asian entertainment market.

For Chiikawa, the journey from online comics to international box-office success marks a significant new chapter.